Message Guidance Graphic

The Message Guidance Graphic addresses challenges in messaging such as response group dynamics, perceived risk, and sign dilution. It emphasizes the importance of message content with signal words, active verbs, and risk identification. The graphic advocates for simplicity in signage by using few words, eliminating redundancy, and avoiding distractions. It also highlights the need for language considerations, including translating signage, using pictograms, and incorporating QR codes.